Search engine optimization has undoubtedly helped startups,entrepreneurs and big businesses alike to level up their brand’s online presence. After all,a good grasp of even the most basic SEO techniques can already take you a long way.

But if you want your business to stand out among thousands of brands online and drive more traffic to your site,you need to take the training wheels off and move on to some more advanced SEO techniques.

Here are a few topics advanced SEO training experts in Hong Kong say are worth learning about:

1.) Mobile-first indexing

Now that mobile-first indexing is now the default method Google uses when crawling new sites,you need to make sure your website is mobile-friendly before anything else. Mobile-first indexing simply means Google’s algorithm now prioritizes mobile version of sites for indexing and ranking. So make sure your website is responsive in either mobile or desktop and consider how a user may behave while browsing your site through their mobile device.

2.) Local SEO

If you still haven’t considered optimizing your website for local SEO,it’s best to do it as soon as you can. As it helps you promote your brand within a geographic area,it can direct future customers to your business much faster and easier. People can find your brand at the exact time they look for particular products and services available near them.

3.) Video

It’s hard not to miss the growing popularity of short video as content,with millions of videos being shared daily on social media giants Facebook and Instagram as well as video-sharing app Tiktok. You can turn this into an opportunity to level up your brand. Good video content can engage a wider audience,be shared easily,and provide variety to how potential clients engage with your brand.

It doesn’t hurt to take extra steps to improve your SEO knowledge and make your website easily searchable. As SEO changes over time,you also need to adapt to the new ways to promote your business.

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